digital Marketing

While working at ClassForKids as the lead Marketing Designer, my sole responsibilities varied from creating and implementing marketing strategies to maintaining and developing partnership to managing social media platforms to creating fun campaigns in order to gain high quality lead generation. I’ve created this page to show you examples of projects dedicated to the growth of brand identity, awareness of the SaaS software and the strategies we used to obtain new, high quality customers specifically within the kids activities clubs industry in the United Kingdom.

 
 
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best performing facebook campaign

One of the strategies that we used to connect to potential customers through the social media realm is collaborating with partners who are also within the kids activities club industry of whom can share their networks with us, and vice versa. The collaboration my team did with Gymnova, which is Europes biggest gymnastics equipment supplier, consists of a Facebook competition where targeted participants (mainly parents of young gymnasts) are to nominate their child’s gymnastics club and let us know why their gymnastic coaches deserves to win £1,000 worth of new Gymnova equipment. Simple, effective and this competition gained incredible engagement with targeted audiences. Here is the link to the competition if you’d like to see the interactions and read the comments/stories shared by participants.

Leads: 120
Shares: 306
Likes: 152
Comments: 287
Total reach: 36,905

My responsibilities include:
Implement campaign identity and strategy, create all graphic collateral, manage all related social media posts, communicate with partners, communicate with winners of competition, collection of lead generation data


most creative facebook campaign

This campaign was a lot more interesting. Similar to the Gymnova one, we wanted people to interact with our Facebook social post, however, we wanted them to do a bit more than just tag their child’s dance club. This time around, we asked parents to post up their child’s best dance video. The best one would win £200 for themselves and £300 for the dance school to spend on our partners website, Eden Dancewear.

My responsibilities include:
Implement campaign identity and strategy, create all graphic and video collateral, manage all related social media posts, communicate with partners, communicate with winners of competition, collection of lead generation data, copywriting for local press, engagement with winners

SUPPORTING COLLATERAL
With the theme of Dance for this marketing campaign, I was responsible for digitally expanding the identity of the campaign. This involved different scopes of work including photographing models, creating videos and communicating with local press. Collateral included:

  • 3 Panel ads

  • Facebook Dance Video Ads

  • ClassForKids Video Ad

  • Copywriting for Local Press

  • Growth Guides


DEVELOPING commercial PARTNERSHIPS

This campaign was an example of brand development with partners within the kids activities industry. We partnered with two well-known companies, Direct Soccer, one of the biggest football equipments and kits suppliers in the UK and Toga Sports, one of the UK’s cheapest football kit manufacturers.

My responsibilities include:
Brand and partnership development, implement campaign identity and strategy, create all graphic and video collateral, manage all related social media posts, communicate with partners, communicate with winners of competition, collection of lead generation data, copywriting for local press, engagement with winners

BRAND DEVELOPMENT & COMMERCIAL COLLABORATION
We developed an interesting approach on how to tap into more potential customers and providing more brand exposure through ClassForKid’s partners network, that being creating offers exclusively for ClassForKids customers only, giving them access to any discounts and offers by your partners. For example, we’re teaming up with our partners at Toga Sport to provide our customers with 10% Discounts on anything from their website!


upgrading the marketing website

Working alongside my team member, Angie, who specialises in UX and Umbraco, we upgraded the existing ClassForKids website to further enhance the performance of our marketing strategies by encouraging more visitors to explore and engage with the content we’ve prepared. The goal was to ensure that unique visitors understood the SaaS product that ClassForKids offers, how it can be applied to and utilised by their kids activities business and how they can take further steps and actions to book a demo of the software, start a free trial or join ClassForKids altogether. The ClassForKids marketing website is managed on Umbraco by Angie.

You can visit the current website here: clubs.classforkids.co.uk

My responsibilities include:
Working closely with my colleague to understand and implement the best user journey for the website, creating all the visual assets to complement the functionality and purpose of each page


“Sarah’s talent is unparalleled. I was lucky enough to work alongside her and found her creativity and exceptionable work ethic a constant inspiration. Her multi disciplinary approach to working, ensures that her unique designs go above and beyond to connect with users on a meaningful level. She is a natural planner, and her ability to organise and lead projects make her perfectly suited to a commercial environment. Sarah brings everything to a role and her infectious enthusiasm would make her a wonderful additive to any business.”
- Alannah Fleming, ClassForKids Marketing Assistant