"passionfruit. is an online magazine series focusing on the business behind different topics and themes. Sarah Voon, Founder and Managing Editor of foodievstheworld and I have worked together in collaboration with 14 other professionals to bring you the first volume which centres around one key element that we're all passionate about, food. Volume 1 was created to be utilised as a tool for guiding aspirational food lovers and enthusiasts on the basic know-hows of starting and developing their own business. It also acts as a compass for existing independent entrepreneurs who are seeking advice, clarity and a direction on how to further enhance their own practices and strategies within this competitive industry.
With this in mind, we really hope that you, the readers, will enjoy the stories, experiences and perspectives contributed by these amazing food professionals! Enjoy"
- The Floating Designer